On September 12, 2026, Dostyk Plaza celebrated its 12th anniversary. To mark the occasion, the shopping and entertainment center hosted a major fashion event, Dostyk Plaza × Saken Zhaxybayev Fashion Day. The celebration brought together exclusive fashion shows, open beauty zones, and presentations of new collections from leading international retailers.

Over twelve years, the shopping center has established itself as one of Almaty’s key fashion and cultural destinations. This year’s anniversary celebration highlighted this positioning by bringing together well-known Kazakh influencers, stylists, and regular visitors of the center.

Main Runway and Saken Zhaxybayev’s Exclusive Show

The centerpiece of the celebration was a fashion project created in collaboration with renowned Kazakh producer, stylist, and designer Saken Zhaxybayev. The highlight of the evening for fashion enthusiasts was an exclusive presentation of his capsule collection, with guests given the opportunity to purchase selected pieces before anyone else.

Access to the private part of the event was strictly limited, with only 100 exclusive invitations available. They were given to customers who made purchases totaling at least 100,000 tenge at the shopping center’s stores between August 24 and September 11 and registered their receipts in the official app.

Trends from International Brands

As part of Fashion Day, professional stylists prepared a large-scale runway show featuring complete looks created from collections by key fashion retailers represented at the shopping center.

Each runway look showcased the main trends of the upcoming season. The show featured current clothing, footwear, and accessory collections from renowned international and multi-brand retailers:

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  Premium and classic style: Boss, Hugo, Karl Lagerfeld, Polo Ralph Lauren, Marc O'Polo, and Kanzler.
  
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  Casual style and denim: Levi's, Mango, and Napapijri.
  
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  Premium menswear: Cruno.
  
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  Leading international retailers: Zara, Massimo Dutti, Stradivarius, Bershka, Pull&Bear, and Oysho.

A Program for All Guests

The celebration went beyond the private runway, with organizers preparing interactive experiences for all visitors. On September 12, the shopping center featured:

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  Beauty zones: Guests who made purchases could enjoy complimentary makeup services from professional makeup artists.
  
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  Professional photo sessions: Photographers were available near specially designed photo zones, offering visitors high-quality photographs to remember the celebration.
  
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  Themed activities: Interactive zones and event illustrators added to the atmosphere of the evening.